Consumer Studies

One of the most common classic market research studies in Rahbar Bazaar is customer/consumer research. On average, more than 300,000 interviews are conducted quantitatively on top of more than hundreds of qualitative research units in the field of different groups of consumer/customer products and brands in Tehran, big cities, and many other places and even villages of the country.

Product Research

Ethnic diversity in Iran and cultural and regional differences have led to significantly different product acceptance rates in different regions of Iran. This challenge always forces product managers or marketers to research and answer various questions about their products in line with their research services.

Brand Studies

Nowadays, research on brand health is one of the most popular types of marketing research services in the world. In Rahbar Bazaar, brand health studies, compared to competitors brand health, is one of the most frequent studies. The research team, with its close collaboration with Kantar and valuable experience in conducting more than 40 studies over the past four years, provides a unique service in this regard, called BranZ.

Price Study

Economic and statistical teams of Rahbar Bazaar for pricing analysis based on the type of product and the subject under study, use several models such as:

  • Conjoint Analysis
  • Van Westendorp model price sensitivity
  • Gabor-Granger model
  • And…

The team can design appropriate models with SPSS and SAWTOOTH software.

Distribution Channels

Distribution channels, as a bridge between producers and consumers, play a key role in sales and marketing. Accurate knowledge of the interactions between them can be very effective in developing markets. The dual traditional and modern market structure in Iran doubles the importance of studies in the field of distribution channels. With its extensive experience in various censuses, quantitatively structured, and highly descriptive and qualitative (in-depth) interviews with retailers, wholesalers, and other factors, Rahbar Bazaar’s  great capacity to offer very special services in this field is undeniable.

Advertising Research

A large portion of an enterprise’s budget is spent on advertising. But has there been a study to measure their effectiveness before spending money? Does the advertised design convey the concepts of the marketing team correctly? And many other questions that are often of concern to business owners. Rahbar bazaar has specialized tools for marketing research services and numerous proprietary models for this type of study.

Media Study

Due to the very high costs of some classical media, as well as the growing trend of digital media in the world and in Iran, the balance between the two groups in most marketing and advertising programs has drastically changed. In Rahbar Bazaar, various studies have been conducted independently and in collaboration with Kantar in this regard, the most important of which is Connected Life.

Information Studies

In the past, companies generally spent many hours in the library to access secondary data. These days, with the Internet, access to resources has become somewhat easier, but the multiplicity of resources and the uncertainty of their quality and accuracy have made it difficult to access reliable secondary information in any other way. A confidential approach to secondary information in Iranian organizations has also added to the problem of companies’ access to secondary information.

Rahbar Bazaar experts are familiar with the techniques of day-to-day research and are able to obtain the information they need from their customers in the right way and from proper physical and virtual resources with the necessary permissions.