BranZ (Brand Study)

Knowing about the audience’s brand awareness, attitudes, consumption habits and brand position in general and its performance in competition with other brands allows businesses to intelligently develop their marketing and advertising  programs. Rahbar Bazaar exclusive products can be a great asset in this regard.

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Performance

Brand Position

AdeLink (Pre-Broadcast Ad Review)

There is always a lot of budget spent on screenplays, films, or commercials, and a lot of money will be spent on broadcasting those ads. But does this design convey the intended message correctly? Does it have the expected impact on your audience? How much will it be remembered and how much will it encourage its main audience to buy or repeat the purchase? And dozens of other questions that can be answered by using Rahbar Bazaar exclusive products. Before paying the high cost of advertising try AdeLink of Rahbar bazaar.

This type of review uses specialized neuromarketing tools and techniques such as facial coding or eye tracking.

Isn’t it time to make sure that your advertising plans and videos are effective with your audience before spending a lot of money on them? Contact us if you need free consultation.

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Advertising Evaluation

Pre-Examination

AdEcta (Check Ad Efficiency)

Advertisement and the implementation of advertising campaigns are an integral part of the growth and development of any business, but is it not possible to be more effective with a fixed budget? How could it be less expensive but just as effective? Which media work better with your particular target audience and at the same time  costs less than others, and dozens of other questions that can be answered after running campaigns, and these answers can be used as experience and insight in future programs and campaigns. Check how effective your ads are using Rahbar Bazaar’s AdEcta.

In Rahbar Bazaar based on coordination with the executives of business advertising programs, at the same time and after the implementation of advertising campaigns, a study is conducted on different groups of audiences in such a way that can accurately assess the effectiveness of the campaign in each medium. The least benefit of this activity is the analysis and recording of the results obtained for use in future campaigns.

Undoubtedly, running expensive advertising campaigns is worth understanding the effectiveness, especially at such a low cost compared to the budget spent on the campaign. Contact us if you need free consultation.

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Campaign Evaluation

AIDAS

OmnIran (Iran Online Omnibus)

One of the quantitative research methods is Omnibus research, in which information (surveys) are collected in the form of telephone interviews, face-to-face or online. In Omnibuses, for each specific time period (for example, weekly, monthly, etc.), a survey is conducted within the framework of a questionnaire with an almost constant number of questions from the statistical sample representing the community in general and also specific communities. In the weekly online survey or OmnIran, each question is like a seat on a bus that companies can book. Each survey is conducted at the appointed time and with questions from different companies arranged in a survey form. (Just like an intercity bus that runs at a fixed time, with a certain capacity and different passengers.)

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Weekly Polls

Online Platform

Poller (Online Polling Platform)

A major need of any economic enterprise is to have the possibility of conducting fast and low-cost research on the audience of their products or services. Together with the world’s leading marketing research companies, Rahbar Bazaar has developed its own market research application called Poller and has provided businesses interested in conducting fast and low-cost surveys with the application.

Poller’s main goal is to help product manufacturers and service providers find quick answers to their questions. Candidates for membership in Poller and those interested in the polls will upgrade their membership after approval based on their demographic level.

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Respondents Bank

Precise Reports

Homadit (Iranian Consumer Panel)

Homadit is a nationwide research project to study the buying behavior of Iranian consumers. In this project, a number of households are selected statistically to be a good representative of the Iranian citizen community, and these selected individuals should stay at least one to two years in the program. In appreciation of the support of the selected households, monthly cash amounts will be credited to their accounts and at the end of the year; they will be appreciated with valuable prizes. These selected individuals should regularly buy some of the items used in this review on the same day and, at the appropriate time, and carefully enter them in an application that has been prepared for this purpose and is also called Homadit. It will not take long for selected households to record purchase information each time they buy the items. The information of purchased and registered items is in no way reviewed and analyzed independently for each household, but the information is collected from all selected members and analyzed together every month.

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Consumption Reports

Purchase Habits