Afshin Vafadar


Luckily for me, after graduating in 1997, I became interested in the concept of marketing and the role of research in it for the first time. This led me to pursue a career in the marketing research industry. After working in this field for many years, I founded Rahbar bazaar Marketing Research Company. Now, after many years, we are proud that as a leading company in Iran’s marketing research industry, by using a young, creative, honest, dynamic and motivated team, we have been able to provide our business partners with unique solutions and meet the expectations of our customers at the international level and cope with different challenges on the way.سابقه کار افشین وفادار

Farzaneh Karimi


The variety of topics, the appeal of research, and facing new marketing research opportunities every day has made me, after twenty years of experience in the field, still feel the excitement of the early days of my career. Twenty years have passed since the beginning days of learning, gaining and applying experience. Working with the young, dynamic and motivated team of Rahbar Bazaar promises me the continuation and maturity of these valuable experiences. Certainly, the path that this team is taking will make a significant contribution to Iran’s marketing research in future.


Elham Kamyar

Qualitative Senior Researcher

I have been familiar with the sweet subject of market research for nearly two decades. I don’t think I’ll ever forget the first census questionnaire that I was trying to do and how it went without receiving a single response and then they kicked me out of the store. But I never stopped enjoying the beauty of the mysterious world of market research. I have been working on qualitative research for about 5 years now. A school that teaches me every day how and why people think the way they do. Indeed, a deep understanding of the respondents’ attitudes is a gift that has been given to me to become familiar with different perspectives and feel closer to them.